In early January 1950, Pierre Gassmann forms a small team including France Gassmann, his wife and first retoucher. He opens “PICTORIAL SERVICE“ in the 7th arrondissement of Paris with darkroom enlargers that includes six stations arranged around a long tank tray. His first clients were friends, members or relatives of the young agency Magnum Photos. Henri Cartier-Bresson, Robert Capa, Chim, William Klein, Willy Ronis, Robert Doisneau, Edouard Boubat who soon became accustomed to lingering in the lab and talking to the printers on the best use of their negatives. They affectionately called the lab PICTO, its name to this day. These exchanges on quality of values and contrasts, this complicity between photographers and printers remains one of the founding principles of PICTO.
GROWING TO BECOME A LEADER PRO PHOTO LAB IN FRANCE
Picto grows on the back of the development of professional photography, the press, fashion and advertising. Color prints, already well established in the United States, are introduced to Europe. Edy Gassmann, son of Pierre, sees the opportunity and opens a Lab dedicated to color in Montparnasse in 1963. With the help of Paulette Gassmann, his wife, managing human resources, he decides to create multiple sites dedicated to specific services. Picto Front de Seine opens in 1969 followed in 1984 by a high-end prints workshop in Rue de Rennes. In 1985, Picto creates Picto Defense, on the foundations of digital technology. in 1989, Picto Bastille opens and is dedicated to black and white and Fine Art photography. It is enthusiastically welcomed by professionals as by cultural institutions making Picto a partner of the Month of Photography in Paris.
FROM TRADITIONAL PRINTING TO DIGITAL
The development and mastery of digital technologies lead Picto to a conversion of all production sites. Philippe Gassmann, son of Edy, and Michel Vaissaud, production manager, lead theses changes while maintaining the silver services. The company keeps expanding and innovating through different acquisitions as well as internal developments. It also establishes 5 subsidiaries outside Paris to strengthen its leadership position. At the accidental death of Edy Gassmann in 2004, Paulette Gassmann chairman of Picto’s board, and Philippe Gassmann, managing and commercial director takes responsibility for the company's future.
LEADING PRO PHOTO LAB IN FRANCE AND STARTING INTERNATIONAL EXPANSION
Leveraging digital, rationalizing achieving the transition and leading the charge to become number one in France and starting to expand internationally. Picto NY is the best example of Picto's growth ambitions...
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PICTO New York offers professional quality prints, on site and on PICTO Online. We provide high end services for photographers.
For advertisers, we offer campaign production & traffic management as well as creativity and technology solutions for your visuals, advertising campaigns & communication material.
Don’t hesitate to contact us if you have any questions.
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Address: 1115 Broadway, Suite 1115 New York, NY 10010, USA
Phone: +1 (646) 661-2658