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  • Prix Picto De La Mode: PICTO Fashion Photo Award Winners 2017




    The 20th PICTO Fashion Award ceremony has taken place on Monday Oct. 9th at Palais Galliera, Paris city fashion museum.
    The jury, chaired by Paolo Roversi, and composed of figures of the fashion, luxury, art and media industry, reunited a few hours sooner to select the 2017 winners among 24 shortlisted portfolios.


    PICTO Fashion Award has been initiated in 1998 by PICTO photographic laboratory, aiming to support fashion photographers younger than 35, to help them to start their career and to reveal new talents. This award revealed talented photographers who have now global careers: Louis Decamps, Sofia & Maura, Majolijn de Groot or Kourtney Roy.
    PICTO Fashion Award grew fast thanks to loyal partner and jury members renewed each year, coming from fashion, luxury, advertising, art and photography areas.


    In 2016 PICTO Fashion Award join PICTO Foundation program. A new dimension is given and offers a new light for the selected photographers.


    In 2017, PICTO Fashion Award has a new prestigious partner, Palais Galliera, fashion museum of the city of Paris. With this partnership, PICTO Foundation allows to the winners to get their photographs be part of the public collection of Palais Galliera.


    Here are the winners for 2017:


    1st Place: Pascale Arnaud

    My name is Pascale Arnaud, I am 23 years old and I come from Aix-en-Provence in the south of France. Passionate about photography since I was 15 years old, I decided to leave the bac to pass the contest of the School of Gobelins. To prepare, I did two years of Arts-Plastic degrees at the faculty of Aix-en-Provence. I am accepted to the Gobelins and go to study photography in Paris. In 2017, I graduated from the School.

    Practicing the portrait with a very aesthetic approach since my beginnings, I then began to specialize in fashion photography. I mainly do my series outside or in places that I find aesthetically interesting: large towers, unusual landscapes during travel … I like to rely on the scenery to have my models pose and put in the values ​​of the clothes worn. I also use fashion photography as a broader medium of expression. I like to talk about subjects close to my heart through the choice of models, light, staging.

    2nd Place: Elsa & Johanna

    Johanna Benaïnous and Elsa Parra met in New York while they were still students. They quickly shared a common and seemingly rather commonplace passion: watching passers-by. But where the exercise stopped for the majority of us with the diffuse pleasure of a glass shared between friends on terrace, they decided instead to make the object of a filmic and photographic work of a rare intensity.

    3rd Place: William Waterworth

    I was born in northern England before settling in Shropshire. I used my first camera at the age of 16, so much influenced by Tim Walker’s book “Pictures”. Then I moved to Paris to study for a year. In Paris, my style has evolved and my influences have changed radically. This is the moment when I begin to discover the work of Jean-Loup Sieff and Peter Lindbergh. I then turn to a style where black and white predominates. I have always tried to make my images more than fashion, that they link the documentary and the fashion, that each of my series exceeds the effect of the commercial cliché that is seen in so many magazines. Back in England, I started designing an exhibition in London for December. Entitled “The Rolling English Road”, it takes again a trip that I made to discover a country that I hardly know but that I own. This is my most beautiful series to date, in which I seek a subtle space between imagination and reality.

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